Project type
Branding, Design System, UI & Website Design
Branding,
Design System,
UI & Website Design
Year
2025
My role
Senior Visual Designer
Client
TIBCO
Project overview
Elevating an enterprise pioneer for the age of real-time data and AI.
TIBCO required a complete brand and digital evolution to shake off legacy perceptions and match its advanced platform capabilities. We modernized its entire visual identity, web architecture, and multi-channel ecosystem—transforming disconnected touchpoints into a unified, high-impact brand experience.
The problem
TIBCO suffered from an outdated brand perception and a fragmented digital presence featuring inconsistent typography, static graphics, and disconnected web pages that failed to reflect its modern platform capabilities.
TIBCO suffered from an outdated brand perception and a fragmented digital presence featuring inconsistent typography, static graphics, and disconnected web pages that failed to reflect its modern platform capabilities.
The challenge
Modernizing an established enterprise brand required introducing vibrant visual systems and re-architecting complex web properties without diluting decades of established client trust.
Modernizing an established enterprise brand required introducing vibrant visual systems and re-architecting complex web properties without diluting decades of established client trust.
Creating the
visual system
Creating the
visual system
Creating the
visual system
To transition TIBCO away from static graphics, we developed a dynamic visual system anchored by fluid 3D elements that represent real-time data flows, complex event processing, and AI integrations.
To transition TIBCO away from static graphics, we developed a dynamic visual system anchored by fluid 3D elements that represent real-time data flows, complex event processing, and AI integrations.
Bringing the concepts to life
Bringing the concepts to life
Bringing the concepts to life
Concept 1
The path to the power of now
Concept 1
The path to the power of now
Concept 1
The path to the power of now
Concept 2
Dynamic data
Concept 2
Find the power in the process
Concept 2
Find the power in the process
Concept 3
Interconected paths
Concept 3
Create today. Inspire tomorrow
Concept 3
Create today. Inspire tomorrow
Transforming complexity into an
intuitive, human-centered framework.
Transforming complexity into an
intuitive, human-centered framework.
Transforming complexity
into an intuitive, human-
centered framework.
Dynamic Visual Identity
Dynamic Visual Identity
Replaced rigid corporate tones with a vibrant, accessible color palette and streamlined typography engineered for high-contrast executive impact.
Replaced rigid corporate tones with a vibrant, accessible color palette and streamlined typography engineered for high-contrast executive impact.
Data-Driven 3D Language
Data-Driven 3D Language
Designed fluid 3D assets to visualize real-time data movement, complex event streams, and enterprise AI workflows.
Designed fluid 3D assets to visualize real-time data movement, complex event streams, and enterprise AI workflows.
Scalable Brand System
Scalable Brand System
Packaged UI components, custom illustrations, and data visualization tools into a unified library to ensure brand integrity across all digital channels.
Packaged UI components, custom illustrations, and data visualization tools into a unified library to ensure brand integrity across all digital channels.
Crafting a unified digital
interface designed for
real-time decision-making.
Crafting a unified digital
interface designed for
real-time decision-making.
Crafting a unified digital
interface designed for
real-time decision-making.
The Path to the Power of Now: The visual strategy was built around the concept of instant data movement, using glowing pathways and fluid 3D streams to symbolize real-time intelligence in action. By translating abstract AI mechanisms and backend data pipelines into clean, narrative-driven visuals, the design demystified complex architectural concepts for C-level buyers. This overarching visual thread successfully bridged TIBCO’s legacy of enterprise reliability with its modern, high-speed cloud ecosystem.
The Path to the Power of Now: The visual strategy was built around the concept of instant data movement, using glowing pathways and fluid 3D streams to symbolize real-time intelligence in action. By translating abstract AI mechanisms and backend data pipelines into clean, narrative-driven visuals, the design demystified complex architectural concepts for C-level buyers. This overarching visual thread successfully bridged TIBCO’s legacy of enterprise reliability with its modern, high-speed cloud ecosystem.
Delivering a high-impact
platform experience built
for long-term momentum.
The project delivered a unified brand framework and complete guideline system that eliminated fragmented, off-brand executions across all global marketing touchpoints. We fully re-architected TIBCO into a cohesive, story-led digital flagship featuring modular layouts and intuitive content hierarchies. Additionally, cross-functional teams were equipped with scalable multi-channel design assets, from eBooks and social campaigns to executive presentation decks.
Delivering a high-impact
platform experience built
for long-term momentum.
Delivering a high-impact
platform experience built
for long-term momentum.
The project delivered a unified brand framework and complete guideline system that eliminated fragmented, off-brand executions across all global marketing touchpoints. We fully re-architected TIBCO into a cohesive, story-led digital flagship featuring modular layouts and intuitive content hierarchies. Additionally, cross-functional teams were equipped with scalable multi-channel design assets, from eBooks and social campaigns to executive presentation decks.
The project delivered a unified brand framework and complete guideline system that eliminated fragmented, off-brand executions across all global marketing touchpoints. We fully re-architected TIBCO into a cohesive, story-led digital flagship featuring modular layouts and intuitive content hierarchies. Additionally, cross-functional teams were equipped with scalable multi-channel design assets, from eBooks and social campaigns to executive presentation decks.
The
The
The
Creative Director
Creative Director
Kyleene Finley
Kyleene Finley
My role:
Senior Visual Designer
My role:
Senior Visual Designer
Juliana Vallejo
Juliana Vallejo
Concept Development
Brand Identity
Website Redesign
Accessibility (WCAG)
Custom Illustration
Expanded Materials
Concept Development
Brand Identity
Website Redesign
Accessibility (WCAG)
Custom Illustration
Expanded Materials
Senior Visual Designer
Senior Visual Designer
María Forero
María Forero
Brand Audit & Competitors Analysis
Concept development
Brand Identity
Brand Audit & Competitors Analysis
Concept development
Brand Identity
Senior Visual Designer
Senior Visual Designer
Andrea Sánchez
Andrea Sánchez
Expanded Materials
Expanded Materials
Copywriter
Copywriter
Rachel Wagoner
Rachel Wagoner
The problem
TIBCO suffered from an outdated brand perception and a fragmented digital presence featuring inconsistent typography, static graphics, and disconnected web pages that failed to reflect its modern platform capabilities.
The challenge
Modernizing an established enterprise brand required introducing vibrant visual systems and re-architecting complex web properties without diluting decades of established client trust.
