Hi! I'm a visual designer based in Medellín, Colombia. With over 10 years of experience working on Tech, B2B, B2C, Global Academic Events, Non-Profit and Education businesses with human centered approach as my focus.
Hi! I'm a visual designer based in Medellín, Colombia. With over 10 years of experience working on Tech, B2B, B2C, Global Academic Events, Non-Profit and Education businesses with human centered approach as my focus.
I specialized in Concept Development, Digital Campaigns, Scalable Design Systems, UI/UX, Branding and Storyboarding delivering high-impact, human-centered solutions for global tech companies.
I specialized in Concept Development, Digital Campaigns, Scalable Design Systems, UI/UX, Branding and Storyboarding delivering high-impact, human-centered solutions for global tech companies.
I believe that best design is the one that leaves a positive impact in the world and to achieve that I make sure to taking the time to understand your business, your customers and your goals. So when we work together you’re not only would be getting a partner but also a true collaborator.
I believe that best design is the one that leaves a positive impact in the world and to achieve that I make sure to taking the time to understand your business, your customers and your goals. So when we work together you’re not only would be getting a partner but also a true collaborator.
I believe that best design is the one that leaves a positive impact in the world and to achieve that I make sure to taking the time to understand your business, your customers and your goals. So when we work together you’re not only would be getting a partner but also a true collaborator.
my experience
Indigo Slate
Senior Visual Designer
Strategic Design & Execution: Partnered with stakeholders and cross-functional teams to translate complex strategies into high-impact campaigns, storyboards, and scalable systems for global product launches. Systems & Scalability: Designed end-to-end brand identity and website overhauls, building accessible component libraries and wireframes aligned with WCAG standards. Global Impact: Delivered 30+ campaigns and marketing initiatives for global clients, ensuring technical feasibility, pixel-perfect execution, and measurable customer engagement.
2022 - Present
Indigo Slate
Senior Visual Designer
Strategic Design & Execution: Partnered with stakeholders and cross-functional teams to translate complex strategies into high-impact campaigns, storyboards, and scalable systems for global product launches. Systems & Scalability: Designed end-to-end brand identity and website overhauls, building accessible component libraries and wireframes aligned with WCAG standards. Global Impact: Delivered 30+ campaigns and marketing initiatives for global clients, ensuring technical feasibility, pixel-perfect execution, and measurable customer engagement.
2022 - Present
University of Antioquia
Senior Visual Designer
Collaborated with cross-functional teams on the concept, design development, and communication strategies in the creation of digital campaigns for different versions of the festival, ensuring cross-channel brand consistency and the connection with the audiences.
2021 - 2022
International Image Festival
Junior - Med Visual Designer
Collaborated with senior designers and cross-functional teams on the concept, design development, and communication strategies in the creation of digital campaigns for different versions of the festival, ensuring cross-channel brand consistency and the connection with the audiences.
2016 - 2021
University of Caldas
Med - Senior Visual Designer
Led data-informed digital campaigns aligned with WCAG standards to boost engagement. Strengthened alumni participation and community connection through targeted digital strategies. During the pandemic, led successful campaigns raising over COP $33 million (~USD $8,000) to provide students with internet access, devices, and virtual learning resources.
2019 - 2021
Ladies, Wine & Design Manizales Chapter
Leader
As the leader of the LW&D chapter in Manizales, Colombia, a non-profit initiative, I opened a space in the city for people to gather around and disscuss topic matters about design, talks and workshops directed to women and the LGBTQ+ community.
2019 - 2022
University of Antioquia
Senior Visual Designer
Multi-Channel Digital Design: Created engaging social media content and specialized digital assets focused on machine learning to drive the program’s educational goals. Educational Material Development: Designed comprehensive course materials and executive presentations optimized for student engagement and clarity. Cross-Platform Brand Consistency: Designed cohesive print collateral for the Faculty of Engineering, ensuring seamless visual alignment between physical and digital formats.
2021 - 2022
Indigo Slate
Senior Visual Designer
2022 - Present
Strategic Design & Execution: Partnered with stakeholders and cross-functional teams to translate complex strategies into high-impact campaigns, storyboards, and scalable systems for global product launches. Systems & Scalability: Designed end-to-end brand identity and website overhauls, building accessible component libraries and wireframes aligned with WCAG standards. Global Impact: Delivered 30+ campaigns and marketing initiatives for global clients, ensuring technical feasibility, pixel-perfect execution, and measurable customer engagement.
International Image Festival
Senior Visual Designer
2022 - Present
Collaborated with cross-functional teams on the concept, design development, and communication strategies in the creation of digital campaigns for different versions of the festival, ensuring cross-channel brand consistency and the connection with the audiences.
University of Antioquia
Senior Visual Designer
2022 - Present
Collaborated with cross-functional teams on the concept, design development, and communication strategies in the creation of digital campaigns for different versions of the festival, ensuring cross-channel brand consistency and the connection with the audiences.
University of Caldas
Senior Visual Designer
2022 - Present
Led data-informed digital campaigns aligned with WCAG standards to boost engagement. Strengthened alumni participation and community connection through targeted digital strategies. During the pandemic, led successful campaigns raising over COP $33 million (~USD $8,000) to provide students with internet access, devices, and virtual learning resources.
Ladies, Wine & Design Manizales Chapter
Senior Visual Designer
2022 - Present
Collaborated with cross-functional teams on the concept, design development, and communication strategies in the creation of digital campaigns for different versions of the festival, ensuring cross-channel brand consistency and the connection with the audiences.
University of Caldas
Med - Senior Visual Designer
Led data-informed digital campaigns aligned with WCAG standards to boost engagement. Strengthened alumni participation and community connection through targeted digital strategies. During the pandemic, led successful campaigns raising over COP $33 million (~USD $8,000) to provide students with internet access, devices, and virtual learning resources.
2019 - 2021
Ladies, Wine & Design Manizales Chapter
Design Lead & Event Planner
As the leader of the LW&D chapter in Manizales, Colombia, a non-profit initiative, I opened a space in the city for people to gather around and disscuss topic matters about design and other creative areas, I planned event talks and workshops directed to women and the LGBTQ+ community.
2019 - 2022
International Image Festival
Junior - Med Visual Designer
Collaborated with designers and cross-functional teams on the concept development, design, and communication strategies in the creation of digital campaigns, print materials and building design spaces for artists for different versions of the festival, ensuring cross-channel brand consistency and the connection with the audiences. I started working with them as a volunter after that I got to work full time as a designer for around 5 years.
2016 - 2021
